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Marketing Success Series: Lead Nurturing with CA Technologies
Learn how to transform your lead nurturing, taking it from a disjointed process with little sales insight to an aligned model centered on sales' needs. See how the Marketing Team at CA Technologies transformed their sales funnel into a highly functional, sales-aligned lead nurturing process using multi-step nurturing and real-time personalization. CA Technologies implemented 23 nurture tracks in one month and went on to see a 400% increase in conversion rate from Marketing Qualified Leads to Sales Ready Leads in one year.
Download this ebook to look step by step at CA Technologies' problem identification, lead nurturing implementation and finally their success metrics.