After you have invested time and money to build a mobile app, it’s vital that you set your app up for a successful launch by creating a promotion plan to surround and support your app.
A large part of your ongoing app promotion and user engagement is geared at keeping your users active within the app and directing them toward specific actions. To keep them actively interested you need to drive attention towards sticky features within your app and remind them with notifications and messages to return.
Download this ebook to learn more about leveraging your mobile app as a marketing channel, including:
- Cross-channel promotion
- Different ways apps are promoted across marketing channels
- Optimizing your app store presence
- Push notification strategy and cadence
- Key objectives for in-app notifications