Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing success—particularly with customer nurturing. The more you segment, the more relevant your nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Being relevant means sending the right content, to the right person, at the right time. Your buyers are becoming more and more comfortable with targeted advertising and personalized content. They expect marketers to know about them and to use that information to create customized experiences. You want your customer nurturing to be relevant to your potential buyers throughout their entire journey.
Download this ebook to learn how to:
- nurture your customer based on lifecycle stage
- identify which segmentation methods will work best for your customers
- segment your customers based on behavior