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How to Make Digital Marketing a Reality in Highly Regulated Industries
In heavily regulated industries like financial services and healthcare, it can seem impossible to reach and engage people in a meaningful way. Consumers expect relevant, individualized messaging based on who they are and how they’ve interacted with you. To drive digital and marketing transformation—and help your organization make the most of the personalization promise—your team needs to forge a tight partnership with legal and compliance.
Download this ebook to learn about best practices that Marketo customers have used to partner with their legal and compliance teams, and maintain and build their consumers’ trust while connecting with them on a personal level.