How to Bridge the Divide Between Online and Offline Marketing
The line between online and offline marketing is blurring as mobile devices, wearable technologies, and the Internet of Things (IoT) penetrate our daily lives. Geo-location capabilities and contextual marketing add to the challenge of drawing the line between these disciplines. To achieve the best possible results from your channel investment, marketers must think holistically about the experience they are trying to deliver.
Download this ebook to learn how to create coordinated, seamless customer experiences across online and offline channels—for consumer industries like travel, healthcare, higher education, and beyond.