Every marketer knows that it costs more to land a new customer than to retain an existing one, and that a happy customer is a company’s best spokesperson. In fact, fostering relationships with customer evangelists—customers who speak glowingly about a company and its offerings—is one of the most powerful and cost-effective ways to spread the word about your company.
In our new ebook, Customer Obsessed Lifecycle Marketing: Turn Customers into Advocates, we make the case for developing these relationships, and explain how to do it. A customer evangelist can help you extend your reach organically, reduce the cost of acquiring customers, and create authentic and meaningful marketing.
Read this ebook to learn all about:
- How to harness the full power of advocacy marketing
- The best ways to figure out what makes your customers tick
- How to make your customers feel valued throughout and after their buying journeys
- How to find and activate your best customer advocates