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Calculating The ROI Of Lead Nurturing
Measuring your lead nurturing efforts is critical to your success. Since email is such an integral part of your lead nurture strategy, we will review some common metrics that most email marketers track. Then, after you are comfortable with the basics, we take a closer look at more advanced metrics such as engagement, lead acceleration, and revenue impact and explain why they matter.
Download this ebook to understand how to calculate the ROI of your lead nurturing programs—from basic to advanced.