Buying Marketing Automation

So you've decided to buy marketing automation. Now you need to select the right solution.

Download this ebook for a 9 step unbiased process you can follow to buy a marketing automation solution for your company. Each step will help you plan your buying process including:

  • What sort of goals you should consider for your project
  • How to plan your timeline
  • How to identify your requirements
  • Strategies on assembling the right team to manage your solution
  • How to evaluate potential vendors against your scenarios
  • What questions you should ask your references
  • Making your decision
  • Road-map creation to getting started
  • How to review, optimize, and improve your solution