Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
You’ll learn how to:
- Define a lead and understand his or her buying journey
- Build a robust lead generation strategy through marketing automation
- Use content marketing, social media, your website, SEO, and paid programs for lead generation
- Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques
- Test, optimize, and measure your lead generation campaigns
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
Rave Reviews from Leading Industry Experts
"I'm not sure what books they're requiring in MBA programs anymore, but these Definitive Guides should be required reading for marketers everywhere. Many people charge hundreds, if not thousands for this kind of information and depth, but Marketo gives it away for free. Amazing."
- Matt Heinz, President, Heinz Marketing Inc.
"Many marketers understand the value of a high quality lead generation process, but is there a better way to attract qualified leads? Is there a better way to nurture them? How do you turn leads into customers? The Definitive Guide to Lead Generation covers everything from basic strategy to advanced tactics. If your business would benefit from identifying higher quality leads across multiple channels, improving the lead nurturing process, and closing deals faster, download a copy of The Definitive Guide to Lead Generation."
- Adam Holden-Bache, CEO and Managing Director, Mass Transmit
"Marketo’s thought leadership is unparalleled. Inbound marketing done right in 2014 requires valuable content, but not just content. We come across many similar offers from marketing tech vendors, but few really offer value. Marketo’s Definitive Guide to Lead Generation stands out. It’s different, comprehensive, and jam packed with valuable information. One could wonder why they offer such value for free."
- Koen De Witte, Managing Director, LeadFabric