However, the marketing team faced a unique challenge because of the extensive diversity within their student base. Across their OPM partnerships, they engage with hundreds of thousands of prospective and current students, each of whom comes from different walks of life, faces different challenges, and is inspired by different things.
"We needed an elegant, efficient and automated way to engage students not only through the enrollment process but all the way through to graduation" - Abigail McKenzie, Vice President of Enrollment Management at Helix
Stage-based communications engage students from enrollment through to graduation
"With Marketo, we can communicate with students as individuals and truly understand their motivations, obstacles, and interests. Every communication received is uniquely tailored to that student, keeping them motivated and moving forward through to graduation,” shares Eric Olsen, Associate Vice President of Marketing at Helix.