Julia and her team knew that marketing needed data to support the success marketing initiatives. With a data-driven approach, the marketing team was armed with reports and metrics to convince Auction.com stakeholders that automation and personalization would expose more assets, increase user engagement, and improve operational efficiency. The team took an incremental approach and provided metrics at each step to demonstrate success.
"We started with one personalized email campaign and then started adding. Then we expanded recommendations to the website and, ultimately, to our ad modules. With each expansion we saw performance boosts that proved what we knew all along: data enables personalization at scale, which drives engagement and revenue. We’re really proud of the results, and we’re more convinced than ever that personalization is the key—you need to let the data drive your business.”