30 Things to A/B Test for Lead Generation

A/B testing, or split testing, compares the conversion rates of two assets (such as landing pages, emails, or website pages) by splitting the traffic or email send between both, and then comparing results. 

A/B testing your lead generation assets and campaigns is inherently simple, as you’re only testing a single variable at a time. But where should you start, and what should you test? This cheat sheet, written with Optimizely co-founders Dan Siroker and Pete Koomen, will give you plenty of inspiration.

If you're ready to start A/B testing your lead generation, download our cheat sheet. 

To learn more about lead generation, check out our ebook, The Definitive Guide to Lead Generation.

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