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The Path to 2020: Marketers Seize the Customer Experience - Europe Exec Summary

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organisations the most over the next five years. This executive summary studies the outlook for Europe, which accounted for 30% of the global survey. It analyses selected responses from small and medium-sized European firms with less than US$500m in annual revenue and larger firms with more than US$500m in annual revenue. The results paint an even more transformative picture for marketing in its quest to own the customer experience.

Download this report to learn about this transformation and hear perspectives from CMOs at:

  • JPMorgan Chase
  • Philips
  • Pure Storage
  • Unilever