Analyst & Other Reports

Marketing Automation: Creating a Business Case for Consumer Brands

With the increase of the number of channels, rising customer expectations, social media, smartphones, internet of things and more–consumer marketers are often overwhelmed with adapting to the constant changes and staying competitive. Consumer brands are even still struggling to manage a holistic, consistent customer experience and continue to be informed by data, personalization, and relevance. In this analyst report, you’ll discover the trends, best practices and practical advice on how consumer marketers can utilize marketing automation and get the information you need to develop a business case for marketing automation.

Read the report to find out:

  • Why B2C marketers should care about marketing automation?
  • Benefits of marketing automation for B2C marketers
  • How to justify investments in marketing automation

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