Analyst & Other Reports

Increase Revenue in Manufacturing: Tools, Strategies, and Sales and Marketing Alignment

For today’s manufacturing businesses, growth is a challenge—globalization, macroeconomic uncertainty, and heightened customer expectations combine to create a challenging sales environment. While the digitization of manufacturing continues to drive the pace of product innovation, sales and marketing have, in many cases, not modernized their approach to lead management and customer experience.

Download this report by Hanover Research to learn why sales and marketing departments need to take a modern, digital approach to revenue growth and how they can change their strategy using the right technology.

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