Analyst & Other Reports

How Marketing Automation Impacts Your Business: 2014 Survey Report

In today’s consumer climate, marketing is an essential revenue driver for every organization. That said, most marketers are continually challenged to prove results, analyze findings, and forecast their activities to the entire company.

To complete this report, we asked nearly 500 marketers from all over the United States how they planned, implemented, and analyzed their multi-channel marketing efforts, in order to see how marketing automation impacted their businesses. 43% of our respondents were using Marketo.

Download our new report to get the full results of our survey, including:

  • Which marketers were the most—and least—engaged with their databases
  • How marketing automation impacts program growth
  • Which channels marketers spend the most time on, depending on their organizational maturity
  • How marketers rated their satisfaction with team performance, ranging from internal alignment to ensuring future budget

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