Analyst & Other Reports

Calculating the REAL ROI from Lead Nurturing

DemandGen Report presents the latest information from B2B marketers who have successfully deployed nurturing programs and "found dramatic improvements to key conversion stages in the sales process." And these marketers showed an "average 20% increase in sales opportunities from nurtured leads."

This paper shows ways that different companies calculate — and achieve — REAL ROI from lead nurturing, including:

  • ShipServ: 150% increase in contact-to-lead conversion rates
  • CenterBeam: 12:1 ROI to date on its nurturing program
  • Marketo: 3x increase in number of qualified leads passed to sales

Also learn the four phases of lead nurturing, which will help you build a nurturing program that achieves optimum results.

See Marketo Engage in Action!

Schedule a demo