BtoB Research Insights: The State of B2B Event Marketing
BtoB and Marketo Inc. conducted an extensive survey in June 2011 of 309 B2B marketers and other executives about their views on event marketing, and how their efforts can be improved. This white paper presents those findings, as well as suggestions for the future.
Check out this compelling look at today's B2B event marketing landscape to discover:
- The current state of B2B events
- The challenges and opportunities today's event marketers are faced with
- What event marketers want
- Various value propositions
- A deep exploration of possible solutions