B2B Enterprise Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America

Even though content marketing is the new norm for buyer-driven digital marketing, B2B enterprise marketers face their own set of unique challenges. Download this study, conducted by Content Marketing Institute and MarketingProfs, in partnership with Marketo, to learn about the challenges enterprise content marketers face and how other marketers are tackling them, including:

·   Methods to distribute content

·   Effectiveness of a documented content marketing strategy

·   Budget allocation for content marketing

·   Goals for content marketing

·   Metrics to measure content marketing efforts

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