Marketo complies with the EU Data Protection Directive (95/46/EC) and European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulation 2011. We are a registered data controller and data processor with the Office of the Irish Data Protection Commissioner. Our parent company, Marketo, Inc., is Safe Harbor compliant, as discussed in more detail below.
By accessing the Marketo website at eu.marketo.com, including all related pages and subdomains of marketo.com ("Site"), including any subscription based features or services offered by Marketo through the Site or through app.marketo.com (collectively, the "Service"), you are accepting and agreeing to the practices outlined in this Privacy Statement.
- What Does This Privacy Statement Cover?
This Privacy Statement covers Marketo's collection and use of personal information that Marketo gathers when you are on the Site and when you use the Service.
This Privacy Statement does not apply to the practices of third parties that Marketo does not own or control, or to individuals that Marketo does not employ or manage.
For avoidance of doubt, this Privacy Statement does not apply to any third party information gathered by Marketo's subscribers (i.e., information about customers of Marketo subscribers) and submitted by them to the Service for use in connection with their marketing campaigns and other promotional activities ("Customer Data"). Marketo will not review, share, distribute, print, or reference any such Customer Data except as provided in the Service Agreement or as may be required by law. Notwithstanding the foregoing, Customer Data may at times be viewed or accessed by Marketo for the purpose of resolving a problem, support issue, or for investigating a suspected violation of the Service Agreement, or as may be required by law.
- 1. What Personal Information About Customers Does Marketo Collect?
Our primary goal in collecting information is to provide you with a friendly, customized, and efficient experience. We collect the following types of information from our customers:
Information You Provide to Us:
Marketo collects identifying information when you use the Service, when you visit the Site (including, without limitation, any marketo.com web pages or landing pages), and when you enter promotions or contests. For example, we require customers who register to use the Service to give us the following personal information: their name, company name, address, phone number, and e-mail address, and financial qualification and billing information, such as billing name and address, credit card number, and the identity of users within the organization that will be using the Service. When you initially express interest in obtaining additional information about the Service, or when you register for the Service, we may also ask for additional types of personal information, such as title, department name, fax number, or additional company information, such as annual revenues or marketing spend. We may also request demographic information and unique identifiers in order to provide you with a more personalized experience or verify your passwords.
All financial and billing information that we collect from you is used for the purposes of checking your qualifications as a prospective customer and billing you for the Service. Such billing information is not used by Marketo for marketing or promotional purposes. Marketo may use a third-party intermediary to manage the credit card and billing processing. This intermediary is solely a link in the distribution chain, and is not permitted to store, retain, or use the information provided, except for the sole purpose of credit card and billing processing.
Other personal information we collect, as described above, may be used by Marketo to provide the Service to you, advertising or marketing our business, activity or services, keeping accounts, keeping records of transactions, financial management of our business and performing the Service Agreement.
If you are a registered user of Marketo's subscription-based Service, please note that some information about you may remain in our records after the end of your trial or subscription.
When you visit the Site, Marketo collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, Marketo uses IP addresses to monitor the regions from which you navigate Marketo’s Site.
In addition, we receive and store certain types of information whenever you interact with us via our Site. Marketo automatically receives and records certain "traffic data" on our server logs (including your IP address), Marketo cookie information, the page you requested, and your communications and interactions with other site registrants. Marketo uses this traffic data to help diagnose problems with its server, analyze trends and administer the Service.
We automatically collect usage information, such as the numbers and frequency of visitors to our Site and use of components of our Service. We may use this information to provide research, advice and information, including, without limitation, for benchmarking purposes (e.g. we may publish an industry white paper that uses data collected through the use of our Service). This data is only used in the aggregate. This type of collective data also enables us to figure out how often customers use parts of the Service so we can make the Service appealing to as many customers as possible. In addition, we may provide statistical information to our partners about how our customers, collectively, use our Site and Service. We may share this type of statistical data so that our partners also understand how often people use areas of our Site and our Service, so that they, too, may provide you with an optimal experience.
We also collect and use information for internal purposes. For example, if you are a registered user of the Marketo's subscription-based Service, we may keep records in your account history of your complaints about other registered users online behavior, and any reported violation of our Service Agreement that you or someone on your account may have committed.
Many companies offer programs that help you to visit web sites anonymously. While Marketo will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.
We may receive a confirmation when you open an e-mail from Marketo if your computer supports this type of program, in order to help us make e-mails more interesting and helpful. We may also send out emails with information regarding Marketo or our partners including promotions and events. If you complete the request form on the Site for additional information about the Service, we may also use your email address to send you information regarding Marketo and our partners. Customers can opt out of being contacted by us by sending an email to email@example.com.
If a user elects to use our referral features for informing a friend about our Site or Service, we ask them for the friend's name and email address. You agree that you have the required consent to disclose your friend’s name and email address to us for this purpose. Marketo will automatically send the friend an email on behalf of the user who made the referral, inviting such friend to visit the Site and try the Service. Marketo does not store this information.
Information From Other Sources:
For purposes such as improving personalization of our Service, we may receive information about you from other sources and add it to our account information.
- What about Cookies, Web Beacons and Similar Technology?
When you visit our Site, we may use both a session and a persistent cookie. This Marketo-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our Site. Marketo employs cookies to enable our systems to recognize your browser and tell us how and when pages in our Site are visited and by how many people, and also in order for our server to recognize a return visitor as a unique user. The cookies placed by the Marketo server are readable only by Marketo, and cookies cannot access, read or modify any other data on a computer. For more information about the cookies we use on our Site, see the table set out below.
Marketo uses Web beacons alone or in conjunction with cookies to compile information about your usage of Marketo’s Site and interaction with emails from Marketo. For example, Marketo may place Web beacons in marketing emails that notify Marketo when you click on a link in the email that directs you to Marketo’s Site. Marketo uses Web beacons to operate and improve Marketo’s Site and email communications.
We may use Flash Cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash technology that may be built into your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience and perform surveys. They help us improve our Site by measuring which areas are of greatest interest to customers. We do not use Flash cookies for marketing or behavioral targeting purposes. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not remove Flash cookies. Learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.
Our Site may contain links to other websites, share buttons (e.g., Twitter) or Facebook “Like” buttons. These other websites, services and applications may set their own cookies on users’ computers, collect data, or solicit personal information. You should refer to any privacy policies found on such websites, services and applications to understand how your information may be collected and used. See section 10 of this Privacy Statement for further details regarding third party sites and share applications.
The following sets out how Marketo uses different categories of cookies and your options for managing cookies’ settings:
If you do not agree to the use of these required cookies, you should not continue to use the Site.
Performance cookies These cookies enable the collection of information about how visitors use our Web site, including which pages visitors go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies a visitor. All information these cookies collect is aggregated and anonymous. It is only used to improve how Marketo’s Site functions and performs. To learn how to opt out of performance cookies using your browser settings click here. Functionality cookies Functionality cookies allow Marketo’s Site to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. These cookies also enable you to optimize your use of Marketo’s Service after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.
Marketo may use Flash cookies to store your preferences or display content based upon what you view on our Site to personalize your visit.
To learn how to opt out of functionality cookies using your browser settings click here. Note that opting out may impact the functionality you receive when visiting Marketo.
To learn how to manage privacy and storage settings for Flash cookies click here.
Analytics and Retargeting cookies From time-to-time, Marketo engages third parties, such as Google Analytics, to track and analyze usage and volume statistical information from individuals who visit Marketo’s Site. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after Marketo receives it.
We use third-party service providers to serve advertisements on our behalf across the Internet. These service providers may collect your IP address and non-personally identifiable information about your visits to our Site in order to serve Marketo ads while you are visiting other web sites. Such non-personally identifiable information is anonymous and does not include your name, address, e-mail address or other personal information, however your IP address may be collected. The anonymous information is collected through the use of a pixel tag (also known as cookies and action tags), which is industry-standard technology used by most major websites.
Third parties, with whom Marketo partners to provide certain features on our Site, may use Flash cookies to collect and store information.
To learn more about these and other third party analytical tools, and how to opt out of retargeting cookies using your browser settings click here.
To learn how to manage privacy and storage settings for Flash cookies click here.
- Will Marketo Share Any of the Information it Receives?
Information about our customers is an integral part of our business. We neither rent nor sell your personal information to anyone. We share your personal information only with entities that are controlled or controlled by or under common control of Marketo, and the entities described below, and you consent that we are permitted to use your data in the manner described below:
Affiliated Business We Do Not Control:
We are affiliated or partnered with a variety of businesses and work closely with them. In certain situations, these businesses operate within the Service or through the Site. In other situations, Marketo markets or sells products or services jointly with affiliated businesses. We will plainly disclose any program where we intend to share your information with an affiliated business, and give you the opportunity to decline to supply customer information or to opt out of such sharing.
We employ other companies and people to perform tasks on our behalf and may need to share your information with them to provide products or services to you. Examples may include removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. We may also provide your personal information to agents who will use it to verify aggregate usage data that we provide to our partners. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to Marketo's privacy and customer data handling policies.
We may send offers to certain customers on behalf of other businesses with whom we have a partnership. However, when we do so, we do not give the other business your name and address. If you are a registered user of the Marketo's subscription-based Service and do not wish to receive these offers, please send an email to firstname.lastname@example.org.
In some cases, we may choose to buy or sell assets or businesses. In these types of transactions, customer information is typically one of the business assets that are transferred. Moreover, if Marketo, or substantially all of its assets, were acquired or if there is a proposal to acquire Marketo or its assets, customer information would be one of the assets that are transferred as part of the process of sale.
Protection of Marketo and Others:
We may release personal information when we believe in good faith that release is necessary to comply with that law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Marketo, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Notification of other disclosures:
Except as set forth above, you will be notified when your personal information may be shared with third parties.
- Transfer of Information
Your personal information may be transferred to our parent company, Marketo, Inc. for the purposes of processing data on our behalf so that we may market and sell to customers and prospective customers. Marketo, Inc. adheres to the Safe Harbor Privacy Principles published by US Department of Commerce ("Safe Harbor Principles") with respect to Customer Data that we receive from our customers and other business partners in the European Economic Area. Marketo, Inc. complies with the U.S.-EU and the U.S.-Swiss Safe Harbor Frameworks regarding the collection, use, and retention of personal information from European Union member countries and Switzerland.
The scope of our Safe Harbor Certification is defined by our Safe Harbor Notice located at http://www.marketo.com/trust/safe-harbor.
- Is Information About Me Secure?
All customer information collected and stored by Marketo is maintained in a secure corporate data center in the United States and/or otherwise subject to best practices access protection. Only employees who need customer information to perform a specific job (for example, a customer service representative) are granted access to it. All of our employees are kept up to date on our privacy and security practices.
- How Can I Correct or Remove Information about Me?
If you feel that any personal information about you that has been collected and stored by Marketo might be wrong, or you would like for us to remove you from our systems, please notify us at email@example.com so that we may correct or delete the information. You also have the right to access your personal data held by Marketo by sending a written request to Customer Support, Marketo, EMEA ltd. at Cairn House, South County Business Park, Leopardstown, Dublin 18. We may charge a fee of €6.35 in order to respond to such request.
- What Choices Do I Have?
As stated previously, you can always opt not to disclose information, even though it may be needed to make a purchase or take advantage of certain Marketo features.
You are able to add or update certain information as described in the "How can I correct or remove information about Me" section above. When you update information, however, we may maintain a copy of the unrevised information in our records.
As explained earlier, the "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. Please note, however, that if you do not enable cookies, you will not be able to take advantage of some of our attractive features.
- Can Children Use Marketo's services?
Our Site and the use of services made available through Marketo are not intended for children under the age of 13. Marketo does not knowingly or specifically collect information about children under the age of 13 and believes that children of any age should get their parents' consent before giving out any personal information. If you believe that we have mistakenly or unintentionally collected such information through our website, please notify us at firstname.lastname@example.org so that we may immediately delete the information from our servers.
- Conditions of Use
- Third Party Sites
The Service may permit you to link to other websites on the Internet through direct links or through applications such as “share” or “like” buttons, and other websites may contain links to the Marketo Site. These other websites are not under Marketo control, and such links do not constitute an endorsement by Marketo of those other websites or the services offered through them. The privacy and security practices of websites linked to or from the Marketo Site are not covered by this Privacy Statement, and Marketo is not responsible for the privacy or security practices or the content of such websites. Your access or use of those websites is entirely at your own risk. These other websites, services and applications may set their own cookies on users’ computers, collect data, or solicit personal information. You should refer to any privacy policies found on such websites, services and applications to understand how your information may be collected and used.
- Questions or Concerns
If you have any questions or concerns regarding privacy at the Marketo Site, please email email@example.com. Your privacy is important to us and we will make every effort to resolve your concerns.