A Complete Picture of Marketing Spend
Tracking the spend on all of your programs can be a tactical nightmare. It’s even more challenging if you’re a global organization working in multiple currencies. To stay on budget you need timely and accurate program cost data, so how can you get it?
Financial Management brings plans, forecasts and actuals together into a single system of record, so marketing teams can easily collaborate on budgets, make better spending decisions faster and stay on budget. Executives and marketing operations professionals benefit from a complete picture of marketing spend across teams and regions.
With Financial Management, you can:
- Plan marketing investments by team, brand or location
- Forecast spend, measure variance and balance the budget
- Report on actual spend and compare to plans
As part of the Marketo platform, Financial Management can connect accurate cost data to your Marketo programs for instant ROI reporting in Marketo's Analytics.
Only Marketo combines data aggregation, rich features, best practices and market-leading usability into a web-based budget management product that marketers love to use.